Firenze4Ever 13th Edition Underwater Love

13-17 June 2016
The power to destroy and create again is what water and love are capable of.


LUISAVIAROMA builds a bridge to the future and helps us dissolve fear into liquid love.

In 1966, young people from all over the world came to the rescue of Florence when the city was flooded by the Arno River. Inspired by hope and love to transform the crisis into possibility, they demonstrated compassion by committing their time and resources to save the city’s precious cultural heritage.

The opportunity to help alleviate an epic tragedy now presents itself again. The refugee crisis is a challenge that our generation is compelled to face. LUISAVIAROMA proposes a project to help reduce the problem.

Everything Starts With a Hug

A project that foresees welcoming, training and employing migrants within companies from various sectors. The companies who are involved in the initiative will commit to donate a contribution based on their annual turnover, assign professionals to support the training courses and employ a number of migrants who have taken part in this training.

The Bridge of Love

A conceptual installation conceived and designed by architect Claudio Nardi that symbolizes the will to provide hope to people in difficult situations. The project aims to raise public awareness for the refugee crisis and is part of the World Refugee Day 2016 celebration event program. Floating cubes, connected by suspended bridges, joined the two banks of the Arno River.

On 13 June, the Bridge of Love was inaugurated with a gala dinner and VIP Lounge, where guests were able to enjoy performances from international music artists during the Underwater Love Party.

The space hosted special projects and presentations from 14-17 June.

A Piece of Me

LUISAVIAROMA and Bianca Balti in support of refugees. Bianca Balti, guest at the charity gala dinner to inaugurate The Bridge of Love on June 13. Starting June 14, the outfit worn by the supermodel during the dinner will be available for purchase at LUISAVIAROMA.COM. All proceeds from the gala dinner and sale of the outfit will be donated to The UN Refugee Agency (UNHCR).

Past Editions

FIRENZE4EVER is the event that brings together fashion, music, design and contemporary art. Organized for the first time in June 2010, to celebrate the 10th anniversary of online activity for LUISAVIAROMA.COM, the bi-annual event promotes collaborations between brands, media and influential industry figures, offering them the opportunity to exchange ideas and create new projects, both on and offline.

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